Exclusive | MSM Movies aims to offer high quality content: NP Singh

Leading television content provider and owner of Sony bouquet of channels, Multi Screen Media (MSM) has announced its foray into the film production business in India under the banner of MSM Motion Pictures (MSMMP).

For the first time MSMMP has collaborated with Eros International for the film titled “Bajate Raho”, a comedy caper featuring renowned actors like Tusshar Kapoor, Ranveer Shorey, Vinay Pathak, Ravi Kissen, Dolly Alhuwalia and others.

After a successful stint in the television space MSM is keen to expand its horizons and tap the growing movie business in India. MSM will be focused on providing entertaining and engaging content by offering combination of big as well as medium budget films that would appeal to movie audiences at large. MSMMP boasts of strong line-up of films spanning across various genres from comedy, horror, rom-com to drama and endeavours to offer entertaining cinema with strong & relatable content to enthrall avid movie audiences across India.

Speaking to Adgully, NP Singh, COO MSM Network said, “We are delighted to venture into the movie business as it offers enumerable opportunities for us to co-create, produce, innovate and offer engaging & high quality content to entertain the Indian audiences.”

Their first product, Bajate Raho, is a comedy that deals with revenge and how the act of getting back at someone can go completely awry at times to hilarious consequences! It is based on the idea that there is always a wrong way to do the right thing. Directed by Shashant Shah of Dasvidaniya and Chalo Dilli fame, the movie explores the lighter, funnier side of Dilliwallahs! The movie will hit the theatres in July 26th, 2013.

As for reason behind entering movie business now and not earlier, Singh said, “We take one thing at a time and we thought this would be the right time. Since last year we started looking out for right scripts and right projects. We got right scripts and first project that we got is Bajate Raho.

MSMMP is not looking at any specific genre but good scripts and best directors to execute those films. There are three more movies in the row based on of romantic comedy, comedy and horror. On the budget these movies will have, Singh replied, “They are small to mid- budget movies as we are not looking at big budget at this stage. But in future we would be looking for big budget movies.” The company is looking at releasing 4-5 movies in a year. Singh declined to disclose the initial budget or the kind of investment for the movie business.

Singh says, “The market size is really very big, and we have just stepped in. Right now it’s difficult to project ourselves and will take atleast 3-5 years’ time. We want to make good quality films.” On growth plans, he replied, “Consolidate and to grow our existing business is the first objective, we will be investing enough in this new division and will take it where it should be; and in next 15 years of time we will be a strong competitor in this line.”

MSMMP is committed to offering high quality and differentiated content through its movies, the COO concluded.