ESPN STAR Sports enters into a three-year deal for Spanish La Liga rights
The acquisition allows for exploitation in standard and high-definition television, as well as via online and mobile platforms. The deal also includes the option to showcase select games from the La Liga in 3-D. ESS will be able to broadcast the whole of La Liga providing coverage of up to 380 games across its channels in 18 countries including India, Bangladesh, Pakistan, Sri Lanka, Malaysia, Indonesia, Taiwan, Philippines, Myanmar, Cambodia, Laos, Papua New Guinea, the Maldives, Nepal, Bhutan and North Korea; as well as China & South Korea in English only.
This deal reinforces ESS' position as Asia's biggest sports content provider and fans can continue to look forward to a comprehensive, engaging and unique La Liga experience. ESS will provide coverage across all platforms through its broadcast channels: ESPN, STAR Sports and soon to be launched High Definition network in India, ESPN HD and the well-established mobile brand Mobile ESPN. The three-year La Liga deal bolsters ESS' current stellar list of football properties in India, which includes the Barclays Premier League and major tournaments from the Asian Football Confederation. In addition, ESS will showcase this event on its broadband network, ESPN Player, across various markets in Asia and also plans to introduce the 3D broadcast of this exciting event.
Said ESS Asia's Managing Director, Manu Sawhney, "This acquisition underlines our commitment to football fans in the region as we continue providing the most compelling content to our viewers, and an excellent promotional platform for our business partners. We have established a strong tradition in building and strengthening top-class football properties on our networks with the reach of our networks, multiple media platforms, world-class match presentation and our continued focus towards original, localized football programming and innovative marketing campaigns.
"The presence of the La Liga on our networks positions us as a leader in football content in Asia, and this programming is undoubtedly a tremendous value to our affiliate partners, advertisers and viewers," added Sawhney.
"We are delighted be working with an organisation that is world-renowned for quality sports broadcasting. We are pleased with their commitment to showcase La Liga across new media platforms in order to extend the profile of this great football league. We have every confidence that they will provide coverage for La Liga in an exciting and innovative manner," said Gerard Romy, Managing Director of Mediapro
In addition, ESS produces more than 1500 hours of original football programming to supplement its live football content and expand fans' interaction with their favorite sport beyond the live games. Popular shows include Monday Night Verdict, World of Football, Football Crazy, Goals and Football Extra in addition to the match presentation shows leading up to the live matches.