Eggfirst launches Roxx with Parineeti Chopra as brand ambassador

EGGFIRST – the Mumbai based full-service advertising agency has signed actor Parineeti Chopra as the brand ambassador for ROXX - India’s leading tableware and cookware brand. The agency ( has been serving the brand – ROXX that offers a wide range of products under – glassware, dinnerware, steel ware, cookware and non-stick. The brand was relaunched with the new positioning as “Always Special”, with Parineeti Chopra as the brand ambassador on International Women’s Day, 8th March 2019.

On the launch occasion, the actress announced her official brand association with ROXX on her social media handles that witnessed a huge traction within hours of going live by the consumers at large. Ravi Banka, the Founder & CMD of Eggfirst Advertising, commented “Assigned with the onus of re-energising brand ROXX, we decided to add the apt star power. After deliberating on various celebrities, we zeroed in on Parineeti as her vibrancy and exuberance blended with elegance was a perfect brand-fit. ROXX as a brand is and will be #AlwaysSpecial to us and we intend to explore its full potential with Parineeti as the brand ambassador.”

Actor Parineeti Chopra chipped in, “I personally like ROXX’s vast range and quality. Plus, it’s an upcoming Indian brand offering world-class tableware & cookware at affordable prices. It has an extremely youthful and sophisticated persona, which I can relate with. It’s a pleasure to be associated with a brand like ROXX!”.

The brand targeting the new age women across India with its modern, contemporary and stylish products strongly believes in a perfect connect with the brand ambassadors’ persona. Speaking on the occasion, Abhinav Agarwal, MD ROXX, said, “ROXX is a fast-growing brand and with Parineeti signing up as brand ambassador, it is sure to add further value to the brand. The choice to have Parineeti representing ROXX was unanimous. Parineeti’s persona has what it takes to project the brand and resonate well with our consumers across India. We aim to have greater market penetration and reach newer milestone in the years to come.” ROXX is available via their online store and offline through a well spread distribution network of over 6000 multi brand retail stores plus 4 Exclusive Business Outlets (EBO’s) as ROXX World. Currently, Roxx has four EBO’s in - Delhi, Kolkata (has two outlets) and Kharagpur, and company plans to launch few more including one in Mumbai during the first quarter of 2019.

Roxx is managed by Eggfirst (, an advertising agency having well spread portfolio and expertise. During the last 15 years, Eggfirst has been delivering successful brand communication partnering with brands across sectors that includes the top brands in: BFSI, Agro, Agri-tech, Retail, Fashion, Sanitary ware etc. Given an accomplished mark in Agro, Agri-tech & Rural communication, going forward the agency looks forward to have a confident foray focusing these business streams.


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