Dentsu Aegis Network's Isobar wins JK Tyres' digital mandate

JK Tyres has appointed Isobar, the global full service digital agency from the Dentsu Aegis Network, as their digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch.

Sharing his thoughts on the association, Amitabh Prasad, General Manager- Marketing JK Tyre & Industries said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table.”

He added, “JK Tyre is one of the most innovative brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work that Isobar has done in the recent past, we are confident that we will be able to accomplish some great work together.”

It is pertinent to note here that JK Tyres is the undisputed market leader in truck/bus radials in India, with 138 selling stores, 4,000 strong dealer network served by six plants in India and three plants in JK Tornel, Mexico. With state-of-the-art modern production facilities in all 9 plants, the total production capacity of JK Tyres is over 20 million tyres per annum.

Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India said, “We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full service digital marketing agency in India.”

Added Gopa Kumar, Vice President, Isobar India, “ We are very happy and excited to work on JK Tyres, It is an interesting  and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”

A winner of Campaign Asia-Pacific's 2014 Digital Agency Network of the Year, Isobar is cited among the ten most significant innovation agencies in the world and a pioneer in digital communications.