Delhi emerges as the most searched Christmas Destination by Indians

The Celebration study in India conducted by SEMrush, the Online visibility management and content marketing SaaS platform revealed that ‘Christmas in Delhi’ superseded ‘Christmas in London’ and ‘Christmas in New York’ marking search volume of over 350k on the basis of search trends and data collated by November 2018. The recent study also tracked ‘Christmas v/s New Year Eve’s in India showcasing an overturn in the search intensity of ‘Christmas in India’ v/s ‘New Year in India’ between 2015 and 2017.

The study explored the search trends for cities and countries searched by Indians in the current year for Christmas, where Delhi gains more popularity than world’s famous Christmas attraction cities of London and New York. Googling 'Christmas in' keyword brought Delhi to the top of the list, whereas London stood second with near 300k search volume followed by India, Europe, New York, Australia, and England. While comparing the search trends for Christmas v/s New Year, the study revealed that search volume for ‘New Year in India’ crossed 4 million mark in 2015 whereas ‘Christmas in India’ fro 2015 reached only over 1 million search volume. In the next 2 years, a complete topple in the search matrix marked over 2 million search volume for ‘Christmas in India’ in 2017 succeeding ‘New Year in India’ that registered search intensity of less than 1 million.

Talking about the ‘Celebration study’, Rohan Ayyar, Regional Marketing Manager India, SEMrush says, “With the increasing globalization, India with its diverse and vibrant culture has also embraced other cultures from across the world. It was surprising to notice that Delhi emerged as the most sought Christmas destination for Indians and left behind world’s famous celebration cities in terms of search volume intensity for the current year. Our study also projected the changing perception for Christmas in India, where the colorful festival gained more momentum than New Year celebration in the last 2 years. Following the search trends for celebrations and destinations, we speculate a great change in the people’s orientation for the joyous festival in the coming time.”