Contiki ropes in MakeMyTrip to target hyper-connected millennials

Contiki, the world's leading travel company for 18-35 year old’s has appointed MakeMyTrip (NASDAQ: MMYT) as one of their preferred sales agents (PSA). Make My Trip, India’s one stop travel shop will be featuring Contiki’s bestseller trips and promoting them through their website as well as their retail outlets and B2B channels.

India is a growing market and key area of focus for Contiki, with trip bookings increasing three-fold over the past five years. With Make My Trip, Contiki hopes to further expand its reach and inspire young travellers to embark on a trip of a lifetime to Europe and beyond. With three main travel styles, Discoverer (‘see it all, do it all’), Iconic Essentials (‘stretch your budget’) and In-Depth Explorer (‘go local’), travellers have a wide variety of trips to choose from, ranging from trips spanning a few days to over one month.

“Our agent partners have shared that over 80% of their millennial customers make enquiries about international travel, and most specifically Europe is trending. More importantly, the majority of our customers are searching for their trips via mobile and digital devices. As Contiki offers trips specifically for 18 to 35-year-olds, and with our diverse range of 300 trips across 6 continents, we are excited to embark on this partnership with MakeMyTrip to connect with young travellers seeking worldwide adventures where they can travel with no regrets. We know that our customers are after local insight, and are looking for experiences that they may not be able to find on their own. With this in mind, Contiki is the best choice where we’ve got everything covered – from the essentials to the awesome people from all around the world that choose to travel with us!” says Timothy Su, Senior Sales & Marketing Manager, Asia.  

Commenting on the partnership, Vipul Prakash, Chief Operating Officer, MakeMyTrip said, “Combining a fast-expanding internet userbase with the world’s largest millennial population with more discretionary income armed with aspirational travel goals – India has hit a sweet spot when it comes to Millennials and GenZ travel business. As India’s one stop travel shop, we are delighted to partner with Contiki that has the expertise in helping young travellers tick their bucket list of experiences.”

Contiki trips are full of included experiences, such as the unmissable Roman Colosseum, Greek Acropolis and Blue Lagoon in Reykjavik, plus plenty of Free Time Add-ons, handpicked to take a trip to the next level, like glacier hiking on top of the world at snowy Jungfrau, Switzerland. All of this is pulled together by a passionate, experienced and fun team of Trip Managers, Drivers and Local Guides committed to bringing each vibrant destination to life.

Contiki also ventures into Asia, USA, Canada, Australia, New Zealand, Latin America and Africa.