Colors Infinity to bring Bollywood A-listers up close & personal in 'Vogue BFF'
What do you get when you mix Friends, Fashion and Fun together? A heady cocktail of never–ending entertainment and some lip smacking gossip, that's what! This September COLORS INFINITY will turn your television screens into a window with a view that gives you a sneak peek into the lives of your favorite Bollywood style icons, with their favorite people.
Premiering on Saturday, September 24, 2016 at 9 pm on COLORS INFINITY, Vogue BFFs is a 10-part weekly show that promises audiences a whole new insider access to their favorite A-listers. Hosted by the gorgeous and graceful Kamal Sidhu, each episode will see two besties from the world of films and fashion hangout in the uber chic Vogue Loft talking about everything from fashion, movies, trends and their personal style quotient. The show is hip, informal, and very “now” that promises viewers a peek into the more candid, playful, fun side of the stars we love. From blind food tastings and rowdy games of Pictionary to lounging around and chatting, to re-visiting their biggest style hits & misses - expect the unexpected!
The lineup of guests on the show includes Deepika Padukone & Anaita Shroff Adajania, Kareena Kapoor & Manish Malhotra, Kajol & Mickey Contractor, Sonam Kapoor & Atul Kasbekar, and Arjun & Anil Kapoor to name a few.
Delighted about the launch of the show, Ferzad Palia, Business Head, Youth and English Entertainment, Viacom18 said, “At COLORS Infinity, we are constantly going over and above traditional programming norms with an aim to encapsulate unrivaled and desirable content, which is up-to-the-minute and makes for a splendid TV-viewing experience. Unlike conventional chat-shows, Vogue BFFs will give viewers an inimitable perspective of the intimate bond shared between celebrated Bollywood icons and their dearest from the industry. To our already enticing line-up of propositions, with Vogue BFFs we add another show to the bouquet of homegrown-content and continue to offer a unique viewing experience to our audience.”
Talking about the show, Alex Kuruvilla, Managing Director, Condé Nast India said, “We are proud and excited to have created and produced “Vogue BFFs”. With this show Conde Nast India makes its debut on TV and is also pleased to announce Video as our newest line of business. The show is wholly produced in-house and shot in the “Vogue Loft”. The series showcases the best of what audiences expect from Conde Nast and our super brand Vogue – celebrity, fashion, high voltage glamour all wrapped up in an upscale, international production.”
Sanjeev Handa, Vice-President Marketing, Maruti Suzuki India Limited, shared “Starting this September, our leading Sedan Ciaz along with COLORS INFINITY and Vogue will unveil the most stylish hour on Indian Television. Like Colors Infinity and Vogue cater to the current and most sophisticated generation of audience, Maruti Suzuki Ciaz too corroborates the glory that is inspired by these constant efforts of being in sync with the evolving taste of consumers. Aligning with the show’s aim to roll the red carpet out for our charismatic guests, makes this association a perfect fit for Brand Ciaz.”
Shubhodip Pal, COO, YU Mobiles, shared, “Vogue BFF is everything that’s bold, young & fiery and yet takes an inspiration from the wise and the experienced – making it a marvelous combination. Yu Mobiles offers products that are a perfect combination of style, glamour and performance, everything that today’s generation seeks in their devices to stay connected. As a brand, we celebrate everything that’s unconventional and smart and we believe that Vogue BFFs will have a combustible chemistry with today’s youth and we are pleased to have this association.”
Catch up with your favorite stars and their besties who have been crucial to their life journey only on Ciaz presents Vogue BFFs powered by YU Mobiles and Style Partner Myntra, premiering on Saturday, September 24, 2016 at 9 pm only on COLORS INFINITY and COLORS INFINITY HD.