Colgate launches India's first Express Tooth Pain Relief Product - Pain Out

Mumbai, ­­­­­­­­­­­­­February 16, 2016: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has created a completely new segment of “express tooth pain relief” with the launch of their innovative new product “Pain Out”. Now you need to apply just one drop directly on the tooth which is paining to get express symptomatic relief.

Toothpain is one of the most common Dental problems and a recent study* conducted to assess attitudes towards dental care showed that 37%* of people have suffered from tooth ache in the past six to 12 months. Moreover, a whopping 62%* suffer from tooth ache at least once a week. Yet, 47%* of the people have never visited a dentist.

Beyond excruciating pain Tooth pain also comes with no warning or trigger and brings life to a complete standstill. Pain Out is the First aid solution which can offer temporary relief so you can continue with your daily activities before going to a Dentist for permanent cure.

Pain Out is the first product of its kind that has been researched, conceptualized and developed by Colgate in India. It is a topical application gel based formula with a unique Acti Eugenia formula.

Eric Jumbert, Director, Marketing, Colgate-Palmolive (India) Limited said, “At Colgate, we are continually innovating to address our consumer demands. Pain Out is one such innovation that Colgate has conceptualized and developed in India. Pain Out is a solution to treat unexpected toothache with just one drop. While this product offers express relief, one should maintain good oral hygiene and visit a dentist for permanent cure. Our new product is backed by robust scientific formulation that offers express relief. With Pain Out’s launch, Colgate aims to take a step closer to its consumers and their needs.”

Pain Out will be available at all leading chemists near your home and is packed in a convenient compact yet premium packaging. Pain out is priced at Rs. 50 for 10 gm and will be available across India starting February 2016. Pain out offers symptomatic relief only, for permanent cure one must visit a dentist.