Chrome DM Launches Interconnexion for Broadcasters and Distribution Service Providers

Chrome Data Analytics and Media, India’s largest primary Research and Data Analytics Company has launched Chrome Interconnexion, for broadcasters and distribution service providers.

Chrome Interconnexionis anunprecedented, exclusive database of distribution interconnections across Urban India. It is an online application which has been designed to depict feed tracking for each headend, from the Parent Headend till the last headend.

The tool delivers the following range of actionable insights for broadcasters and distribution service providers:

  1. Tracking of Parent/ Same Feed
  2. Areas of Operations Audit
  3. Headend Count by Subscriber
  4. Registered MSO Names(MIB)
  5. Subscriber Revenue as per Ground

Speaking at the launch, Pankaj Krishna, Founder and CEO, Chrome DM said, “The objective of offering such a comprehensive platform to broadcasters is to ensure Transparent Deals in the Broadcaster-MSO Ecosystem. With Chrome Interconnexion, broadcasters will be able to track source feed of Fluctuations and take prompt corrective action. ”

In broadcast distribution (Distribution of a Channel from a Service Provider to Consumer) there are Multi System Operators like Den, Hathway, Siti Cable etc and Local Cable Operators. As a Standard operation procedure an MSO provides same feed (Line up of channels) to a lot of local cable operators across various areas of operations.  For example, a Den in Kanpur might be providing its feed to multiple smaller players, who would provide the same feed to viewers.

Interconnexion maps the relationship between parent headends and smaller players to determine unique feeds.


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