Celebrate Ganesh Chaturthi with Philips Hue's 'Ganpati-on-Wheels'

Celebrating the spirit of Ganesh Chaturthi in Maharashtra, Philips Lighting today launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans are specially illuminated with Philips Hue, the world’s leading connected consumer lighting system, and will travel across Maharashtra covering more than 30 cities between 3rd and 17th September 2018.   

Ganesh Chaturthi, the ten-day long festival celebrated in Maharashtra with much fervor is an occasion for people to pay their respects to Lord Ganesha and also come across unique activities organized at several locations across the city. This year, Philips Lighting has created the ‘Ganpati-on-Wheels’ to reach consumers’ homes directly with the mobile van.

The ‘Ganpati-on-Wheels’ vans feature a beautiful and radiant white Ganpati idol displaying fascinating colorful lighting effects, enabled by connected and color changing Philips Hue LED lights, to brighten up the festivities. The vehicles will also offer prayers to the idol with ‘Ganesha aarti’ at all times and distribute ‘prasad’ to the visitors.

Speaking about the project, Sumit Padmakar Joshi, Vice Chairman and Managing Director, Philips Lighting India said, “Ganesh Chaturthi is a joyous moment to celebrate with your family and with our colorful Philips Hue illuminated Ganpati-on-Wheels, we intend to take the celebrations right to our consumers’ homes. This is a one-of-its-kind activity to provide an actual touch and feel of Philips Hue to our consumers in Maharashtra”.

The two vans will commence their journey from the Philips Lighting office in Andheri East and will take two different routes covering close to 5,000 kilometers during the festival, crossing through more than 30 cities in the state including Jalgaon, Igatpuri, Aurangabad, Malegaon, Dhule, Solapur, Kolhapur and Sangli, amongst others. To add to the excitement and thrill, the vans will also offer consumers an opportunity to win Philips products through a contest. The visitors need to take a selfie with the Philips Ganesha idol and post it on their social media accounts with #PhilipsLightingGanesha to win Scratch cards withholding amazing prizes.


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