C1X Ropes in Gaurav Prabhu as Director - Sales, India

Silicon Valley based advertising and marketing technology (AMT) leader- C1X (Class One Exchange) has appointed Gaurav Prabhu as Director - Sales, India.

Based out of Mumbai, Gaurav was previously working with Vuclip, where he was heading the mobile performance business. Prior to Vuclip, he has had a successful stint with Vserv and Networkplay. He will be reporting to Sunil Punjabi, VP and Business Head South Asia.

On the appointment, Sunil stated, "I am very excited to have Gaurav on board. His networking skills and knowledge of the ecosystem will help C1X in the execution of the strategy and meeting of goals that we have set for ourselves in India and South Asia."

Commenting on his new role, Gaurav said, "Over a decade long career, I have developed a strong fascination for the start-up ecosystem, and what drives me personally are the rigour, passion and endless opportunities that it never fails to present. These are in fact the attributes that have drawn me towards C1X, as their values and approach resonate with my beliefs and thoughts on programmatic business in India. The team here is incredibly brilliant and is poised to define class leading standards. I'm looking forward to an exhilarating journey ahead!"

Gaurav has been a pivotal Business Development Executive for over 10 years in implementing successful strategies and motivating highly galvanised teams to produce significant bottom-line results. He has a distinguished background in recruiting and developing “A Players” to drive revenue across multiple sales organisations, adept at devising and executing effective sales strategies to optimise market opportunities. He is an exemplary communicator with the passion and drive needed to cultivate and foster profitable relationships while maintaining trust.

C1X is an independent Advertising and Marketing Technology (AMT) leader that helps brands and their agencies find difficult-to-source audiences directly and transparently from leading premium publishers. Its data-driven digital advertising platform facilitates a friction-free marketplace for both publishers and advertisers with easy to execute direct connections, delivering industry-leading visibility and view ability. The C1X Platform offers an Audience Guarantee approach to provide buyers and sellers smooth participation in private marketplaces without having to rely on Deal IDs.

Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centers in San Jose, Chennai, and Bengaluru, find C1X online at www.c1exchange.com.


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