Bindass emerges as the preferred choice for the youth

In the recently released individual ratings data for week 21 by BARC, in the youth genre – bindass and bindass PLAY from 

Disney India Media Networks have emerged as the preferred choice for the youth. In the specified TG of 15-21, bindass is leading with 3,030 Rat’1000 and bindass PLAY leads with 3397 Rat’1000 (Source: BARC India; TG: Individuals, HSM 15-21 AB; & HSM 10L+ 15-21 AB.Data period: wk 21’15 (23rd to 29th May); day-part: all days, 24 hrs Data points :Rat´000 {Sum})

“It has always been our endeavor to offer great stories that are reflective of the lives of young adults and present youth passion points including music in a manner that is compelling and enjoyable to our consumers. The data released from BARC only reaffirms our faith in the stories and content is being created on both our channels”, said Vijay Subramaniam, VP, Content and Communications, Media Networks, Disney India 


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