BC Web Wise all set to handle Nilon's 360 Digital Strategy!

In a multi-agency pitch, BC Web Wise has emerged winner of the Nilon Enterprises' digital account for the Nilon range of processed foods. The agency will be responsible for establishing the brand's presence on the digital platform. This includes creating and managing the brand's Website, Social Media presence as well as the search and media functions.

Nilon's has had a presence in the processed foods business for over four decades. It's portfolio includes an entire range of products including ketchups, papads, jams, vermicelli, squashes, ready to cook foods and more.

Nilon's approached the agency with the brief of spreading awareness about its range of products to the growing online community under the brand positioning of 'Authentic Taste'. Says Sameer Penkar, Head of Marketing at Nilon, 'My earlier experience working with BC Web wise on Pidilite brands, Fevikwik and M Seal, was positive. They offer customized solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources (with diverse backgrounds) to expedite the project, ensuring regular follow ups with involvement of the top management. BC Web Wise has the right talent, demonstrates an innovative approach and always seems to be 'hungry' for quality work'.

Chhaya Balachandran Iyer, Founder-MD of BC Web Wise commented on the win saying "We are really looking forward to working on the exciting range from Nilon. The brand is open to edgy creative communication so this is a very rich and fertile ground for us."

BC Web Wise is a full service digital agency that empowers brands online by offering strategic and powerful web solutions for brands across various markets and industries.


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