AskmeBazaar standardizes on Adobe Marketing Cloud; Sees 10X revenue growth

Adobe today announced that AskmeBazaar, India’s fastest growing online marketplace, standardized its marketing platform on Adobe Marketing Cloud, helping the company realize record 5x growth in sales and 10x growth in revenue within the first 90 days of deployment.  The solution, which was implemented in June this year, also led to a 50 percent reduction in cost per order for the group.

AskmeBazaar was looking for a robust and agile digital marketing solution that would help them gather real time and actionable data and insights to help enhance their customer experience. The group deployed four solutions including Adobe Experience Manager, Adobe Analytics, Adobe Target and Adobe Social from the Adobe Marketing Cloud. As each solution was rolled out, AskmeBazaar was able to establish a platform to deliver personalized and targeted communications. It also leveraged a unified set of brand assets through a range of digital channels including mobile, social and voice.

Talking about the implementation, Mr. Manav Sethi, Group CMO & Head Digital Strategy said, “The integration of Adobe’s solution offerings to AskmeBazaar’s technology has improved the opportunities that we bring to our customers. Partnering with Adobe has enabled us to deliver better engagement with the customers as new technology will facilitate greater insight into how their social, search and display spend impact one another and how to optimize their cross channel campaigns. The initial implementation of this model has already witnessed 10 times surge in ROI. We are excited about taking this partnership to another level and maximize our advertising impact.”

AskmeBazaar utilized Adobe Social to publish and amplify content across social networks. It enabled them to monitor conversations in real time to understand how social media efforts are impacting user sentiment and engagement.

Real time data insights were leveraged to drive personalization across various customer touch points using Adobe Target.

“A regular challenge that business faces is with data insights which are neither real time nor actionable for the marketing team to gauge campaign success or take corrective action,” says Umang Bedi, MD – South Asia, Adobe. “Within 90 days of deployment, we are proud to have enabled AskmeBazaar to use real time data insights to optimize paid media spends helping the company drive efficiencies across customer acquisition, engagement and retention. That further led to the group gaining greater marketing agility to run campaigns along with real time assessment of impact on business.”

AskmeBazaar is India’s fastest growing online marketplace to find information related to anything and everything; be it restaurants, travel, matrimony, jobs, education, mobile, gadgets, etc. The company caters to the users’ immediate and impulsive requirement of information on mobile, internet and voice which they serve with their extensive directory of information from across India.