ASCI partners with Goafest 2011 to promote self regulation in advertising

The Advertising Standards Council of India along with AAAI announced its unique association with Goafest 2011 to further entrench the need for self-regulation in Indian advertising. As part of this association, ASCI plans to announce key initiatives to be launched across India. One of the key highlights of these initiatives is the launch of "Creativity with a Conscience Contest" during Goa Fest 2011.

The "Creativity with a Conscience Contest" has been designed to create awareness of the ASCI codes of responsible advertising amongst the 3000 industry professionals who are expected to attend the Goa Fest 2011. The contest is conceptualised as an exciting opportunity to engage these advertising and marketing professionals under the umbrella of creativity with a conscience.

This unique contest will see participation of several Ad Agency teams, each creating a unique piece of art to bring alive a specific topic related to responsible creativity. The Ad Agency teams who have confirmed their participation in the contest include O&M, Leo Burnett, Mudra, Lowe Lintas, RK Swamy BBDO, BC Web Wise, TBWA, Bates 141 amongst others. These art pieces will be displayed at the venue throughout the Goa Fest. A jury comprising eminent industry personalities and ASCI Board members will select the winning artwork which will be awarded a Creative Abby.

The teams will create the art forms on the four tenets of ASCI's code of self regulation

- Honesty & truthfulness in advertising

- Safety & avoiding exploitation of vulnerable sections of society, especially children

The ASCI's social media workshop would focus on "the advent of social media into the advertising space- Is it a boon or bane for the industry" and how social media can be leveraged to create greater responsibility in advertising? Hosted by Naked Communications, the panel for Social media workshop will comprise of Gitanjali Sriram (Founding Partner, Naked Communications), Subhash Kamath (Managing Partner, BBH & ASCI Board Member), Ashok Lalla (Digital Director, Euro RSCG), Nikhil Kumar Verma (India's foremost Tweet user) and Anish Trivedi (Author, Columnist & Social Commentator). The panel discussion will be moderated by CNBC's senior anchor Suresh Venkat.


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