Arun Viswanath appointed Executive Creative Director, Percept/H
Percept/H has brought on board Arun Viswanath as Executive Creative Director. His core responsibilities include leading and fashioning agency’s key accounts creatively and adding new businesses to the agency portfolio.
With Viswanath on board, Percept One has strengthened its overall creative offering. Viswanath’s mandate is to up the ante in Pune, a key market for Percept One, with clients like Force Motors and Panchshil Realty, and then across Percept One including FedEx and MasterCard.
Nupur Mahajan, Chief Executive Officer, Percept One, commented, “Percept One is an idea’s network. Creativity at Percept One is not limited to a department but is in its DNA. As an agency, we are committed to our clients’ business and do everything possible to bring the best and most cutting-edge talent onboard. With Arun’s diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships.”
Viswanath has over 12 years of experience in advertising, branding and digital marketing. Having previously worked with JWT, Lowe Lintas, BBDO, Leo Burnett, M&C Saatchi, and Euro RSCG, he has straddled an impressive portfolio of brands, including Book My Show, Gillette, DHL, Nissan, Blackberry, Colors, Jet Airways, Sony Entertainment Network and Visa, among others.
His work has been recognised across creative festivals and awards, including Cannes, Abbys, Spikes and Adfest, to name a few. His list of accolades includes a Silver Abby for Visa’s brand film and a Bronze Abby for conceptualisation and execution of the digital launch of Nissan’s Evalia besides being nominated regularly.
On joining Percept/H, Viswanath said, “I am excited to be associated with Percept One and am looking forward to boost the agency’s upward trajectory. I intend to build with zest using the strength of innovation across the group’s portfolio and deliver ideas that works for our clients.”
Percept/H is a 50:50 joint venture between Percept Ltd and Hakuhodo Inc, Japan’s second largest advertising agency. Percept/H is the flagship advertising agency of Percept One with branches across Mumbai, New Delhi, Pune, Bangalore and Chennai. Its client roster includes FedEx, IOCL, Toyota, Gems Education, Panchshil Realty, Force Motors, and Delhi Police.
Percept One is a division of Percept Ltd that has capitalised billings of Rs 17.26 billion (FY16), with offices across Mumbai, Pune, New Delhi, Kolkata, Bangalore and Chennai. Percept One comprises Percept/H: Founding unit and Percept’s flagship creative agency; IBD India: Integrated brand development agency; Percept Gulf: Brand consultancy; I-AM: Branding and experiential design; Allied Media: Media management; Percept Activ: Activation; Percept ICE: Events and MICE and Percept Profile: Full service PR agency.