Amazon starts Rs 129 monthly plan

Amazon Prime has launched a monthly plan for users at Rs 129, as it attempts to shore up membership numbers in India. Since its introduction here for the past two years, Amazon Prime membership was only available at a revised price of Rs 999 annually. 

The company said that the option of a monthly plan is likely to bring in new users, who had been reluctant about committing a bigger sum for a yearlong subscription. The e-commerce giant also mentioned that it was seeing a strong adoption of Prime across tier-2 and tier-3 cities, as it has now reached 400 cities and towns. 

Amazon has also crossed the threshold into arrangements with telcos like Vodafone and Airtel to offer the Prime membership for the first year free - if their customers choose postpaid plans (above a certain threshold package). These companies have been finding it difficult to retain their customers following the aggressive pricing adopted by Reliance Jio, and these kind of freebies make it a win-win for the telcos as well as Amazon.

Introducing Amazon Prime at just ₹129 per month. Join Amazon Prime today and enjoy early access to deals, Amazon Prime Video, Amazon Prime Music and free and fast delivery. https://t.co/hlpht6cgE3 pic.twitter.com/CQg6o5msWb

— Amazon.in (@amazonIN) June 28, 2018