Amaron Batteries creative mandate goes to Optima Advertising

Amaron Batteries, India's leading automotive battery brand appoints Optima Advertising, a Chennai- based full service advertising agency to handle its online advertising mandate following a multiagency pitch. Optima Advertising will devise a complete strategy to manage Amaron Batteries online image. Understanding the core communication touch points of Amaron Batteries and its customers, Optima Advertising would be responsible for creating an Interactive website for the company, to connect with its customers and manage the company image on various social media platforms.

Optima Advertising operates in the field of full service advertising solutions, digital communication and technology initiatives and has been working with some of the leading brands like Kaya Skin Clinic, Vivel (soaps, shampoos & fairness creams), Great Lakes, Naturo

Commenting on the win Raj Narain, Managing Director, Optima Advertising said "Amaron Batteries is a prestigious brand and a thought leader in the category and we are excited that they choose to partner with us. Online presence for the Amaron brand is prerequisite as their customers profiles are primarily Car and Bike owners who inundate the online space."

"Our focal point will be to tap potential customers and create various indirect touch points and link them to the brand and influence their buying decision, and thereby increasing trials for the brand and promoting value added services. We are confident that we can bring in valuable change to their current online marketing strategy and hence we have tied a part of our remuneration based on the results we achieve." elucidated Raj Narain.