AirAsia launches a branding campaign

AirAsia has alunched a branding campaign with the statement "We want to make you a star!". The recently launched a major branding campaign called Real People, Real Stories early this August, which is a kick-start towards celebrating its 100 millionth guest flown ' a milestone which truly reflects how much the airline has grown over the past 8.5 years and changed the traveling behavior of guests making it possible for everyone to fly affordably.

Kathleen Tan, Regional Commercial Head, AirAsia said, "The word innovative is synonymous to AirAsia, and we want to continue to bring excitement and fun into everything that we do. Most of the campaigns we have done since AirAsia started nearly 9 years ago featured our own people, our planes and exhibited our passion. So we thought it would be fun to feature our guests instead for our Real People, Real Stories campaign, as they are the ones who helped put AirAsia on the map and to achieve the significant milestone

AirAsia is calling out to everyone who has been part of the AirAsia success story to share your most creative mugshots of at least 1MB in size with us by submitting them to this email address: from 16 ' 29 August 2010.


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