AIB to debut new series on Hotstar and Star Network

India's premier comedy collective AIB is launching a brand new news comedy series called "On Air with AIB" on the Star Network in October. The 20-episode show (10 in English, 10 in Hindi) will be released on Hotstar first, followed by weekend airing on Star World and Star Plus.

All four members of AIB synchronously commented "We have no idea why anyone in their right minds would ask us to inflict our views on unsuspecting audiences. Also, we live in such a perfect country where everything is amazing and where the maddening, infuriating and often silly state of affairs is not a comedic goldmine, so why would you have us do news comedy? But we're doing this because we want to see what it's like to be on a show that requires us to put on pants."

When asked to comment on the series, Uday Shankar, CEO of Star India reluctantly said, "I am told that based on extensive, exhaustive research, AIB are considered mildly entertaining and we should give them a show on our network. I have complete faith that we will regret this in the months to come"      

Ajit Mohan, Head of Hotstar said, "We are sort of excited to bring AIB's brand of mature humor to our platform. This may be the start of a new era of quality content in India, I am told. Janta hamein maaf karein."

On Air with AIB will be a weekly series with English and Hindi episodes dropping simultaneously on Hotstar on Thursdays and on Star World and Star Plus on Sundays. The series will cover themes of national and local interest with special focus on Andaman & Nicobar because nobody focuses on Andaman & Nicobar. Nobody. 


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media