Adlabs Imagica ropes in Cox & Kings as a preferred sales agent!

India’s first entertainment theme park, Adlabs Imagica has tied up with travel giant Cox & Kings Ltd to further increase its reach pan-India. This partnership is a result of the on-going travel and trade programme run by the company to maximize footfalls and make it a must visit tourist destination in India. Cox & Kings Ltd, one of the premier travel and tour operators with operations in over 20 countries makes the tie-up a lucrative route to increase ticket sales and introduce customized packages across the country. This association is a part of Adlabs Imagica’s long term strategy to create a strong travel and trade eco system for the brand.

Talking about its extensive marketing programme, Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited said, “We are happy to associate with Cox & Kings. The company is one of the market leaders in India and their expertise in MICE along with its widespread network will help us establish a national presence.”  “It has just been over two 

months since we launched Adlabs Imagica and the response from all our stakeholders has been phenomenal. We have received queries and seen interest from customers across the country eager to experience the park. This alliance is our gateway to cater to the audiences pan India and bridge the gap.” adds Pooja Shetty Deora.

Adlabs Imagica already works with a network of PSAs that cater to Maharashtra and Gujarat markets. With this association Adlabs is looking at constructing a strong pan India set-up that will further generate business offline. Commenting on this tie-up, Yusuf Poonawala, Vice-President, Bharat Deko, Cox & Kings Ltd, said, “We are pleased to partner with Adlabs Imagica which has amazing rides and attractions that appeals to people across age groups.’’Adlabs Imagica’s PSAs also include Neeta Tours & Travels, Pathfinders Holidays Pvt. Ltd. from Ahmedabad, Bhagyashree Travels Pvt. Ltd. from Pune and Lohanas Tours Pvt. Ltd. from Mumbai among others. All the travel and trade partners of Adlabs Imagica have been provided an API link on its B2B portal and a B2B reselling module which allows travel agents to resell tickets and Imagica packages on a real time basis across the length & breadth of the country. Adlabs Imagica recently launched Deep Space - India’s first dark roller coaster and is soon to unveil India’s biggest roller coaster – Nitro. With such interesting attractions to offer, it is not surprising that people from across the country will be eager to embark on a voyage to Adlibs Imagica, where stories come alive!


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