Adfest 2018: Saharath Sawadatikom is Jury President for Direct & Promo Lotus

Adfest has brought on board Saharath Sawadatikom of CJ Worx in Bangkok to lead the Direct Lotus and Promo Lotus categories as Jury President at Adfest 2018. 

Sawadatikom is Managing Director, Creative and Partner at CJ Worx, which won Independent Agency of the Year at Adfest in 2017. CJ Worx is behind award-winning works like ‘The Unusual Football Field’, which won Thailand its first Design Grand Prix at the Cannes Lions last year, along with two Grande Lotus Awards at Adfest. 

“It is a wonderful honour to be leading the Direct and Promo jury panel – two categories that have fascinated me since I was young. Direct is a small category in the big world of advertising involving specific targeting with an idea. Promo is all about spending a limited period of time with an idea. These two categories are different from any others, so I’m looking forward to seeing which agencies are leading the way in these fields today,” said Sawadatikom. 

Since launching CJ Worx in 2011, the agency has grown to employ around 170 people, and in January 2017, it launched two new agencies, Rocket Cat and Submarine as part of the CJ Worx Group. 

“Saharath is one of Thailand’s most talked-about creative leaders, thanks to the phenomenal success of ‘Unusual Football Field’ last year plus more than 400 awards to his name. He is a pioneer of direct and digital marketing in Thailand, which makes him ideal for leading our Direct and Promo jury,” said Jimmy Lam, President of Adfest. 

As one of the most awarded creatives in the industry, Sawadatikom began his career at OgilvyOne Bangkok in 1989, later joining Results Advertising under Ogilvy group, Wunderman and MRM. 

Adfest 2018 will take place at the Royal Cliff Hotels Group in Pattaya, Thailand from March 21 to 24.


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