ActiMedia bags the PR mandate for Safari

Safari Industries (India) Limited has been making aggressive strides towards establishing a lifestyle makeover and the latest move has been to sign on lifestyle experts ActiMedia, a 360 degree communications company.

Sudhir Jatia, MD, Safari Industries (India) Limited says, “As a brand we are focused on the young and the restless. We are a young and innovative brand that is in tune with the ever-evolving Indian consumer, and we have consciously brought on a partner that understands this space. We look forward to a long term win-win relationship.”

Actimedia Private Limited, the rapidly growing lifestyle PR agency, has announced a series of new account wins making it a fore-runner in the entertainment & luxury PR industry. On the back of accounts such as Arrow New York, Ruosh Shoes, Fratelli Wines and social-commerce platform Limeroad.com, the agency is adding Safari Luggage to a long roster of clients all seeking inputs on the lifestyle sector.

With strong foothold in lifestyle PR space, the team at Actimedia PR is upbeat.” Safari is an exciting brand to be partnering with, and we are looking forward to doing some really quality work. ” says Amitabh Saksena, Director, Actimedia PR.