ABP’s ‘Desh ka Mood’ show leaves behind other news shows

Riding on the success of ABP’s all new show on elections; BARC with its latest data on the market share has manifested the upper hand of ‘Desh ka Mood’ show over its peers. The data release by BARC on October 12th showcases, ABP with maximum (17%) market share followed by Aajtak (15%), News 18 India (13%), Zee News (13%) and others. Source: BARC, ABC 15+ Individuals, HSM. Period Under Study: 04 Oct 2018, 18:00 – 20:00.

Desh ka Mood – is a unique format that would add a touch of freshness to the entire election proceedings. The show is an insightful monthly show with a unique perspective for the discerning viewer on the 2019 elections. Desh ka Mood also outlines an in-depth analysis of the projections and the changing trends, helping the discerning viewer with the election build-up.

Mr. Avinash Pandey, COO, ABP News Network said, “We are very delighted and thrilled on gaining the maximum market share in the BARC rating list. ABP has always been ahead of the industry when it comes to setting decisive trends in terms of coverage and engagement during the elections. We are committed to be at the forefront, offering a holistic perspective on the general elections which an integral part in the political ecosystem of the world’s largest democracy.”

He added, “ABP will continue to curate useful and innovative content for the discerning viewers to educate them on the political journey of India.” Desh Ka Mood will be on all India projections, 6 monthly waves of vote and seat share for ALL 29 States + Delhi and UTs, making cumulative projection for all 543 Lok Sabha seats. The uniqueness of the show is that it would keep the viewers engaged on the trends and projections over the next 6 months, educating the viewers on the entire election journey within the country. ABP News, ABP Majha and ABP Ananda have the exclusive right to Desh ka Mood data, with the sole right of breaking information in the respective markets. Apart from this ABP Majha and Ananda will also cover State specific rating questions for State leadership, Top of the mind issues and Satisfaction with State Govt.


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