94.3 Radio One sends across SMILE to kids on Christmas

On the occassion of Christmas 94.3 Radio One launched the- One Christmas Santa, a collection drive for the underprivileged children. The station along with the support of Bharat Petroleum Corporation Ltd, Mid Day and Vijay sales has put together a memorable Christmas for the kids from the NGO, Smile Foundation. This NGO works towards the development of underprivileged kids across India.

The surprise of the evening kick-started when Ajay Devgan arrived at 94.3 Radio One's studio along with the Toon cast from the movie "Toonpur Ka Superr Hero'. Ajay distributed the gifts that were collected from all the listeners across the city.

"It was so heart warming to see Ajay Devgan extend his support towards this cause. The Toonpur Ke Superhero sure knows how to bring excitement amongst the kids. It made the kids feel special as Ajay along with the toons distributed gifts to the kids. I am truly grateful to 94.3 Radio One and its listeners, for all their support and contributions towards the society. Our kids are going to remember this day all their life." said Nandita Dalal, Regional Head, Smile Foundation.

Krishika Lulla and Kumar Mangat, Producers, Toonpur Ka Superr Hero, said "We are excited about Toonpur Ka Superhero & are happy to join hands with 94.3 Radio One for this noble cause. It feels great to bring Toonpur Ka Superhero and toons along with lots of gifts for kids this Christmas.

"Bharat Petroleum Co Ltd is proud of being associated with a campaign like this. We are glad we could do our bit and contribute towards a better life for these children", said Ratan Panda, Deputy General Manager (Sales), Bharat Petroleum Co Ltd (BPCL) .

Speaking exclusively to Adgully, Kiran D'cruz, Mumbai Station Head, 94.3 Radio One, said "At Radio One we do a lot initiatives which caters to different segments of audiences. Besides as a radio station we always wanted to do something for kids. As a matter of fact we planned a lot activity for kids and some of them were on-ground initiatives, so the connect was always there. It has been a great year for all of us and since the season of Christmas is all about giving and sharing, we thought what better way of winding up the year than this initiative. So we has this concept which we thought will be a noble gesture and when we approached BPCL they were very forthcoming and supportive. We had 40 BPCL outlets collecting the gifts from people across the city, we wanted to cover the length and breadth of Mumbai."

The response to the initiative was phenomenal. The initiative was started of with essentially Mumbai keeping in mind the logistical issues involved in the execution of the idea. "Maybe we will have it all across the country starting next year," D'cruz added.

The collection drive to kindle hope in the life of the children was started on December 14th and went on till December 24th. | By Prabha Hegde [prabha(at)adgully.com]