2 shortlists for McCann Worldgroup India in WARC Effective Content Strategy

Campaigns for Cineplex Entertainment, Coca-Cola, Rexona, Visa and Whiskas are among the 21 campaigns that have been shortlisted for the WARC Awards’ Effective Content Strategy category – a search for branded content strategies that can demonstrate a business outcome. 

Chaired by John Dokes, Global Chief Marketing Officer and General Manager of AccuWeather Network, a judging panel of 16 top industry professionals from agencies and clients alike looked for evidence of how a content strategy – as opposed to a traditional advertising strategy – has helped a brand achieve business goals. 

Campaigns from a diverse range of brands and for a wide variety of different markets have been shortlisted. As well as a global campaign for Ikea, campaigns ran in Brazil, Canada, Egypt, India, Lebanon, Malaysia, Saudi Arabia, Singapore, Thailand, Tunisia, United Arab Emirates, United Kingdom and United States. 

The shortlisted entries are: 

#TokyoUnexpected · Visa · Visa International · BBDO Bangkok · Thailand

Escape the Dating Apocalypse · Hinge · Justin McLeod and various individual investors · the STUDIO · United States

Fair Sex Fair Say · i-can · Piramal Healthcare · McCann Worldgroup · India

Ask Again · The Live Love Laugh Foundation · McCann Worldgroup · India

If you can dream it, you can Pylox it · Nippon Pylox · Nippon Paint · Ensemble Worldwide · Malaysia

4G Films · Maxis · Maxis Berhad· Ensemble Worldwide, Initiative Malaysia · Malaysia

Da Vinci · IKEA · ACNE, IKEA Creative Hub · Global

Choose What You Love · HSBC · HSBC Bank Singapore · J. Walter Thompson · Singapore

Unveil Saudi · Saudi Telecom Company · J. Walter Thompson · Saudi Arabia

Kitten Kollege · Whiskas · Mars Petcare · AMVBBDO · United Kingdom

The Chronicles of Oufa · EGBank · FP7/CAIRO, Part of McCann Worldgroup · Egypt

Confidence Academy · Rexona · Unilever · FP7/CAIRO, Part of McCann Worldgroup · Egypt

Hijacking the African Cup · Coca-Cola · The Coca-Cola Company · FP7/CAIRO, Part of McCann Worldgroup · Egypt

Web Series · Antarctica · AB InBev · AlmapBBDO · Brazil

Dear Younger Me… · Emirates NBD · Momentum Egypt · Egypt

A Taxi to Dubai · Atlantis - The Palm, Dubai · Atlantis Hotels & Resorts · FP7/DXB · United Kingdom, United Arab Emirates

The Hammam Fighter · Orange · FP7/TUN · Tunisia

The Power of 10p · Smart Energy GB · AMVBBDO · United Kingdom

Slow Trends · Connect · TBWARAAD · Lebanon

When You Grow Up · Emirates NBD · FP7/DXB · United Arab Emirates

A Balloon for Ben · Cineplex Entertainment · Zulu Alpha Kilo · Canada

All shortlists for the annual WARC Awards, a global case study competition in search for next-generation marketing effectiveness that focuses on the effective use of emerging marketing disciplines, have now been announced and can be viewed here.

The winners of each of the four categories – Effective Content Strategy, Effective Innovation, Effective Use of Brand Purpose and Effective Social Strategy – will be revealed from mid-May.

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