ZenithOptimedia all set to introduce "OneSearch" to Indian marketers

The focus of Performics is to bring in the concept of One Search into India. It Is currently the leading global search agency which offers One Search i.e SEO and SEM in a integrated and embedded way. Performics' core offering, "OneSearch," drives integrated search efficiency for clients to ensure optimal marketing investment. The agnostic approach pairs third-party platforms with proprietary technology, including BenchTools, Global Analytics Tools and Socialtools, to deliver best in class solutions.

India is critical to Performics global plans as it is one of the fastest growing markets and the clients in India are more focused on ROI therefore its range of services are more suitable for India.

Performics' is going to work on current ZO clients like Timesjobs.com, Ebay, and global Performics clients like Air France and Microsoft.

For Microsoft in India as around the world, the demand for search and performance marketing solutions always shows an upward trend. "I am delighted that we will now be able to leverage on Perfomics' capabilities in India", said Vineet Durani, CMO, Microsoft India, on the launch of Performics India.

"We strongly believe India will be a key market for Performics and our "One Search" proposition and performance skill set will deliver great value to our clients," said Andras Vigh, Global Managing Director, Performics.

Commenting on the roll out of Performics India, Satyajit Sen, CEO, ZenithOptimedia India said, " Search today is central to intended consumer and fundamental to our Consumer Pathway and with clients demanding best in class specialized skills and seamless digital integration, I believe that Performics' capability provides that extra edge to our robust ROI offering."

Performics was acquired by Publicis Groupe in 2008 and has been part of ZenithOptimedia Group since 2010.