Vodafone to release its vehicle tracking technology in Telematics India 2013

Vodafone has been globally active in Automotive Telematics and in lines with this, it has launched Mahindra's connected car, Reva e20 in April this year. In continuation to this endeavour, Vodafone is now bringing it to India. As such, head mobility of Vodafone will be releasing the cost effective and robust vehicle tracking technology at the forthcoming 3rd national conference - Telematics India 2013 at the Westin Pune Koregaon Park. The company has a strong focus on automotive technology and transportation management and this is a step closer towards it.
   
Vodafone uses SIM card location tracking which enables any person carrying activated Vodafone SIM to be tracked within  25-50 meters in urban areas where the density of base station is more and up to few hundred meters in case of rural areas. Currently the business segment is targeted which can use this facility for tracking their assets which are on the move across the country.

Automotive Telematics have been in development for over four decades and has seen considerable commercialization of this technology over the last couple of decades. Telematics market in India is growing at a considerable pace riding on vehicle tracking system, navigation panels in cars, in-vehicle infotainment and telematics. Automotive Telematics is now seeing a shift with OBD-II becoming mandatory in all commercial and passenger vehicles in India from April 2013. On-board diagnostics(OBD) which refers to a vehicle's self-diagnostic and reporting capability is mandatory in many parts of the world; enabling remote diagnostic and maintenance management of vehicles. Effective usage of OBD-II will bring down the cost of maintenance of vehicles through preventive and specific maintenance. Further, devices like fuel sensors, load sensors which are part of Automotive Telematics are now gaining acceptance in transport.

There has also been a thrust from the various government sectors on the use of vehicle telematics in India such as PDS and civil supplies wherein the central government is mandating extensive usage of tracking system. Similarly oil & gas, PSUs like coal India and state transport corporations have already carried out pilot projects of installing vehicle tracking devices in their transport vehicles. 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing