Videocon d2h ties up with Skoda to offer an interactive advertising solution

Videocon d2h has announced its partnership with Skoda to offer its subscribers a chance to have a detailed view of the newly launched Skoda Monte Carlo and Kodiaq through its HD Set Top Box (STB). 

Videocon d2h is the first DTH player to launch a microsite on the DTH platform through a unique yellow button application that is available for the premium customers of HD STBs. On pressing the yellow button on the remote, a microsite opens up which showcases exterior and interior pictures of Škoda Kodiaq along with other features of the car. 

Škoda is one of the world’s fastest growing automotive brands, with a core belief to surprise their customers with ‘Simply Clever’ cars that consist of best-in-class features. To further enhance Škoda’s consumer experience, PHD India and Videocon d2h came together and created a virtual experience for viewing on the television sets. This innovation enables Škoda’s potential buyers to effortlessly view important car features and aspects at their own convenience. The virtual experience was first tested with Škoda’s Monte Carlo, and has since been successfully implemented during the launch of the Škoda Kodiaq. 

On this collaboration, Saurabh Dhoot, Executive Chairman, Videocon d2h, said, “Our platform provides excellent advertising opportunities to marketers and advertisers. I am delighted that we have partnered with Skoda to provide an innovative and engaging advertising solution.” 

Anil Khera, CEO, Videocon d2h, added here, “We at Videocon d2h constantly focus on providing unique and innovative solutions to our advertisers. This newly launched interactive advertising service shows our capability to innovate using technology and deliver returns. We look forward to provide more of such innovative advertising solutions on our platform to other advertisers.” 

Tarun Jha, HOD - Marketing, Škoda, commented, “Škoda tries to bring new technology experiences continuously. This is another attempt to bring the car to the customer at his own convenience and comfort.” 

Dipesh Dadhich, General Manager - Planning, PHD Media, said, “This work is another example of PHD’s mission to find a better way for our clients, delivering outstanding results and industry-leading innovation in the process.” 

Videocon d2h offers more than 650+ channels and services, including a host of regional channels. It also offers a wide range of active services like smart services, including Smart English and Smart Games. The other active services include d2h Hollywood HD, d2h Music, d2h Spice, d2h Cinema in both Standard Definition and High Definition.