Video Exclusive: The ads that stood out this week

Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.

We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.

"Lafaddu Matt Bano" campaign by Medlife

This 360 degree campaign launched by the e-pharmacy Medlife depicts a humourous interaction between a father (Boman Irani) and son (Varun Sharma) duo. The father refers to his son as “Lafaddu” as he keeps forgetting to order his dad’s medicines. Several films are part of the campaigns featuring the hilarious duo in various situations. Boman Irani’s diaglogue filled with sarcasm is sure to bring tears of laughter in your eyes as well as awareness about the convenience of an e-pharmacy.

“Badhte Chalein” campaign by Uber

The campaign launched by the ride-sharing app developer Uber features cricket heatthrob Virat Kohli as brand ambassador. The campaign has a decidedly urban feel emphasising the importance of mobility. Virat’s reputation helps add credibility to Uber’s narrative as an enabler of movement and culturally progressive force.

Light Up” campaign by Budweiser

Budweiser’s globally targetted “Light Up” campaign ahead of the much awaited FIFA World Cup Russia the most watched sport in the world has a local version targetted at Indians. In the TVC, drones are seen flying across one of the most recognizable monuments in Mumbai, The Gateway of India. The sheer scope and spectacle of the campaign encapsulates the excitement that is in store for the World Cup.

Jaquar Lightning by Jaquar

This enchanting campaign by Jaquar showcases prominent actress Deepika Padukone following lighting queues to meet a mystery friend. The touching campaign messaging that is simple and straightforward and yet captured beautifully.

“Rakho Sambhal Ke” campaign by OneAssist

This multi-TVC campaign by OneAssist, India’s leading Assistance and Protection company announced their foray into Home Appliances. The ad features popular stand-up comedian Rahul Subramanian who takes on the avatar of various appliances. The film subtely displays the brand offering while dishing out a few laughs as well.