Vespa shows its irreverent side in new campaign

The “Do you Vespa” campaign has been conceptualised and brought to India in June 2014 to celebrate Vespa as an icon and its unique personality, that makes Vespa the classy and irreverent side of urban mobility. It is not just a scooter; it¹s a brand with real attitude one that looks at the world with fresh, optimistic and playful eyes. The same strong personality is expressed by the Vespa drivers, something that non Vespa-riders will aspire for. The inspiration for the commercial comes from existing Vespa riders who are not followers but trendsetters in their own leagues. These Vespa riders stand out in the crowd because of their unconventional path through life. The commercial is a preview into their lives and celebrates the spirit of those Vespa riders who dare to ask questions and challenge the daily conventions of life by doing their own thing, which triggers the question “Do You Vespa?” The TVC presents the new feature-loaded powerful 150 cc Vespa and showcases the joy of riding experienced by a Vespa rider as he zips through city traffic with effortless ease.

Shedding light on the television commercial in India, Stefano Pelle, CEO, Piaggio India said, “Vespa is an iconic brand with its very own ideology which depicts a way of life. The new TVC takes this ideology further by displaying the joy of riding experienced with the new, feature-loaded, powerful 150 CC Vespa in a distinct ‘Do You Vespa ?’ setting. ”

Commercial details –
Youtube link – https://youtu.be/a5vMVorM0bo
Advertising agency – BBH India