UTI Mutual Fund launches new website designed by Indigo Consulting

The new interface now sports a fresh new look and feel, complete with interactive tools like the SIP Calculator, Risk Analyzer and Financial Health Check tools. From valuable information-sharing at the Learning Centre to utilities that help receive message alerts, emails about the latest NAVs, News, Market Insights etc., the new website caters to the beginner investor as well the expert.

The website also features a handy "My Watchlist' tool that allows users to not only follow trends but also track funds that they are keen about. Using graphical representations instead of the hard to digest numbers, gives mutual funds a new look and approachability. Features like Mutual Fund Mantras, Myth and Fact based quiz, and sharing Successful Investment Tips bring financial clarity for investors as well as information seekers. The website also contains detailed information on Fund Managers, who play a key role in managing the funds.

Kaushik Chakraborty, Senior VP Online Channel, UTI Mutual Fund, says "The new website is another step taken by us as a brand which constantly works towards being a trusted, efficient and innovative wealth creator. The capabilities of Indigo Consulting along with the insight and expertise provided by UX Labs have helped make these propositions come alive on the digital medium."

Reshmy Kurian, Head ' UX Labs, says "More than a mere user-friendly browse, the website now focuses on a measurable, result oriented approach with online marketing solutions. With the new design and navigation structure, matters of finance have been made more accessible while maintaining focus on personalization. Various tools and utilities have also been incorporated to ensure that user needs are met at every level, whether novice, amateur or savvy."