UPC Nederland adds Star Gold & Star Life OK

UPC, the second largest cable operator in the Netherlands adds Star Gold and Star Life OK, to strengthen the Star TV offering, in addition to Star Plus- globally the No.1 General Entertainment Channel. All the Star Network channels offer 24-hour premium Hindi language entertainment subtitled in English.

Star TV is synonymous with being the market leader in Hindi content in multiple territories globally. With the launch of Star Gold and Star Life OK, UPC has further consolidated its Asian digital television entertainment offering to the South Asian diaspora in the Netherlands. To celebrate the launch of Star Gold and Star Life Ok, the new channels will be available for a one-month freeview from 15th April in the Hindi pack (channels 907 to 912).

Star Plusis the leading television entertainment choice for the Asian diaspora worldwide offering a variety of content such as dramas, reality shows, international format shows, cultural and religious shows, cookery shows, comedy, exclusive Bollywood events and the latest Bollywood blockbusters.
Star GOLD is a 24hr Hindi language Bollywood Movie channel with the largest library of exclusive Bollywood blockbuster movies of both critical & commercial success, all 100% English subtitled.

Star Life OKis a Hindi general entertainment channel with a variety of content that includes family soaps, reality shows, comedy shows as well as travel & lifestyle series, all 100% English subtitled.

Commenting on the launch, Yeshpal Sharma Sr. Vice President UK & Europe stated, “The Netherlands is home to the second largest Hindi speaking population after the UK and we are delighted to partner with UPC to offer additional Star channels in this significant market.”

From 15th April subscribers can watch Star Plus, Star Gold, Star Life OK, Zee TV, Zee Cinema and Zing as part of the new Hindi Pack for only €15.25 per month.
To subscribe to UPC visit www.upc.nl/hindizenders or call 0900-1580 (3 euro cents per minute)

Hans Blom, Vice President Marketing and Service at UPC Nederland says: “Due to the large Hindi speaking population amongst our customers, the Hindi Pack is our leading ethnic premium pack. Our Hindi speaking customers requested us to bundle our Hindi offering and expand the number of channels. In collaboration with Star TV we did. We are happy we can now announce an interesting and entertaining bundle of Hindi channels for a competitive price.”