Tribal DDB India bags the digital mandate for Marico's Set Wet

Following a multi-agency pitch, Tribal DDB India has won the digital mandate for Marico’s Set Wet Hair Gels.

The Set Wet range of products comprises deodorants, hair styling products such as hair cream and hair gels and spray talc.

On winning the account, Venkat Mallik, President, Tribal DDB & Rapp India, said, Its fantastic to get to work with the team at Marico. SetWet operates in highly cluttered categories and it’s important to create an exciting and clutter breaking creative solution. We are eagerly looking forward to launch a series of break through digital initiatives and creative units’.