Nielsen announced today that it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional....
The Mobile Marketing Association (MMA) Forum India has again come up with its seventh edition that is held on 28th September 2018 at The Taj....
Gracenote®, a Nielsen company (NYSE: NLSN), is launching its Global Music Data, the catalog of reference for the music industry, in India. The....
Technology is changing how consumers shop/buy. Today, consumers demand utmost speed & simplicity, as they buy and could abandon their purchase....
Nielsen announced today that it has expanded advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional....
The Mobile Marketing Association (MMA) Forum India has again come up with its seventh edition that is held on 28th September 2018 at The Taj....
Gracenote®, a Nielsen company (NYSE: NLSN), is launching its Global Music Data, the catalog of reference for the music industry, in India. The....
Technology is changing how consumers shop/buy. Today, consumers demand utmost speed & simplicity, as they buy and could abandon their purchase....
IPG Mediabrands, the media management and data arm of Interpublic Group, has announced a first-of-its-kind data and technology agreement with Nielsen....
BARC India has taken another significant step towards launching its much awaited digital measurement service. After announcing that its products will....
BARC India has appointed Jamie Kenney as Business Head - Digital. The move is a part of BARC India’s plan of launching digital audience....
Nielsen has announced that it has completed its acquisition of Repucom, a global leader in sports measurement, evaluation and intelligence. The....
Audit Bureau of Circulations (ABC), an independent body that provides audited newspaper and magazine circulation, is now foraying into....
The much-awaited joint venture between BARC India and TAM India launches today with the formation of the meter management company. This new....
Nielsen, a leading global provider of information and insights into what consumers watch and buy, was commissioned by The Association of....
The Broadcast Audience Research Council of India (BARC India), the television rating company formed by broadcasters, advertising agencies and....