Standard Chartered First Bank gets CRM Council grand prize

Teradata Corporation, the company solely focused on data warehousing and enterprise analytics, announced that Standard Chartered First Bank (SCFB) has won the Grand Prize at the '2010 Customer Centric Management Awards' event, organized by the CRM Council of The Foundation of Korean Information Industries.

This prestigious award was earned by SCFB for its new 'Customer First' strategic initiative, which has helped transform the bank from a product-centered business model to a customer-centered model. The bank's Teradata Relationship Manager software was recognized by the CRM Council as a significant technology driver for the winning initiative.

Teradata Relationship Manager (TRM) is a highly-ranked customer relationship management software portfolio that combines powerful analytical functions with marketing automation technology to drive timely and relevant interaction with customers.

"The goal of Standard Chartered First Bank is to become a bank that customers would recommend to their family, friends, and co-workers," said Ahn Hyun-Hee, Standard Chartered First Bank marketing analysis executive.

SCFB's award was based on the rollout of a company-wide 'Customer First' program over the year 2009. The program introduced dramatic new customer-centered processes, product packages and services to create 'one-to-one' customer experiences and relationships. The data-driven approach included customer satisfaction surveys focused around individual preferences and intentions. SCFB saw quickly-rising satisfaction rates over the program rollout. Increased customer interaction and feedback were key in

driving improved loyalty.