Standard Chartered appoints Lakshmi Goyal as Regional Head-Brand & Marketing, South Asia

Standard Chartered Bank (the Bank) has appointed Lakshmi Goyal as Regional Head, Brand & Marketing, South Asia.

In her role, Lakshmi will oversee all brand and marketing initiatives for the Bank and take overall responsibility for developing an integrated brand strategy across the South Asia region. As part of this, she will also spearhead a significant drive towards optimising Standard Chartered's brand recognition across digital and mobile channels, enabling the Bank to better cater for customers who are increasingly living online. Lakshmi will play a key role in supporting the global team to help deepen understanding of Here for good – the core brand promise of Standard Chartered.

Lakshmi will report to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered Bank. Prior to joining Standard Chartered Bank, Lakshmi was Head of Marketing at HSBC India.

Speaking about her appointment, Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered said, "Lakshmi has a stellar track record and experience in understanding and handling a wide gamut of brand management and marketing initiatives. Lakshmi will help drive a consistent Standard Chartered brand experience across our key South Asia franchise anchored on the Here for good promise."