SPAG kick starts Global operations!

Aman Gupta, who pioneered healthcare communications in India, has launched a new multi-discipline communications organization with global footprint. SPAG (Strategic Partners Group), a firm focused on delivering impact and value to its clients through research led and creative approach has offices in India (New Delhi, Mumbai) and Singapore with network offices in London, Washington and Toronto.

Commenting on the launch, Aman Gupta, Managing Partner, SPAG said, “Research and creativity are increasingly becoming cornerstone for any successful communications campaign and with SPAG we will be focused on delivering impact and value based on these two drivers.”

He further added, “ In my long journey and based on interactions with senior management, across industry, a big void was recognized, wherein holistic approach to communications using analytical tools merged with covenants creativity would be provided to the clients so as to ensure that we deliver impact and value for which clients engage us.”

SPAG along with public relations and advocacy will provide services that will include aspects like influencer management, stakeholders mapping, brand marketing, cause marketing, digital marketing, and CSR consulting.

Idea™ and I.D. ™ are the two unique methodologies that SPAG offers its clients to develop influencer management and CSR program, respectively.

SPAG will focus on sectors that will include Pharmaceuticals, healthcare, social sector, technology and other industries that can utilize the value brought to the table by SPAG experts.
Aman as a healthcare and public health expert will be focused on taking public relations to the next level for his clients. SPAG will continue to play diversified role as communication partners through advocacy platforms, stakeholder engagement manage the corporate/brand reputation & positioning.

About SPAG:
SPAG is a multi-discipline communications, public relations and advocacy firm focused on delivering value to its clients through research led and creative approach. Our key drivers ‘experience and energy’ help clients succeed in an ever-changing world.

With the increasing new consciousness  towards value of  through and in-depth research that can play significant role in developing and executing effective communications campaign targeted towards multiple stakeholders, SPAG has taken the leadership role in integrating research to its basic working philosophy. Our core team undertakes variety of research studies ranging from perception mapping, media opportunity mapping, competition media analysis, stakeholder mapping to influencer/opinion leader identification to develop strategic communication campaigns for our clients.