Snapdeal launches Snaptrends - B2B fashion trends forecasting service.

Snapdeal, India’s largest online marketplace, unveiled its newest innovation called Snaptrends – an online future-defining, fashion trends forecasting service for its sellers. This fashion forecasting service will be a game changer enabling small and medium sized manufacturers and businesses in getting access to fashion intelligence to assist them to produce commercially viable apparel collection.

Snaptrends aims to act as a definitive guidebook for fashion and design product development exclusively for Snapdeal seller partners. It is India’s first trend-tracking and forecasting service which will extensively cover both western and ethnic wear.

Commenting on this new service, Vishal Chadha, Senior Vice President- Market Development,Snapdeal said, “Our aim is to build the most impactful digital ecosystem in the country and we are committed to provide value for both our sellers and consumers. Snaptrends will enable us to create value for our customers by bringing them the latest apparel and fashion accessories and to our sellers by empowering them with valuable consumer insights. With this trends forecasting service, we will enable Indian fashion manufacturers of all sizes to keep abreast of latest industry insights, giving them a chance to tap the fast growing market”.

To make it even simpler for the sellers and partners, Snapdeal will break down each step by providing a ready reference that includes trend inspirations, key fabrics, colour direction, original prints which will finally culminate into an exclusive collection. For each season, Snapdeal’s panel of trends analysts, fashion designers, textile designers and fashion experts will develop an array of well-researched and detailed design innovations.

Snaptrends first fashion trend forecast and collection is designed for the festive season 2015. The theme is ‘Garden of Eden’ that depicts the fanciful mood of a blooming garden through an impeccable range of ethnicwear. The fashion forecast service will continue to feature newer trends for coming seasons, the next two being Autumn/Winter’15 and Spring/Summer’16.