Saregama & Sony DADC enter in strategic partnership

‘Home Entertainment Services by Sony DADC’, a leading home entertainment content provider in India & Saregama India Ltd., India’s largest music company, today announced a Licensing agreement between the two companies. Under this association Sony DADC will take on the exclusive World-wide exploitation of the entire Saregama audio/video content library including its Sales, Marketing & Distribution across all physical formats.

Within six months from its inception in October 2012, Sony DADC has already bagged the Home Video license for major Hollywood studios like Sony Pictures Home Entertainment (SPHE), Sony Pictures Home Entertainment (SPHE), Warner Home Video (WHV) and National Geographic in India. Sony DADC also has the license for Sony Music content in India. Now by securing this license from Saregama, ‘Sony DADC’ earns the number one position in the Indian Physical Content business in audio & video.

Saregama has the single largest repertoire of Indian audio content in the country. Its content spans over 100 years of Musical legacy across different genres such as Bollywood, Hindustani Classical, Instrumental, Carnatic & Regional. It boasts of more than 150,000 tracks in 18 Indian languages in its library. Contrary to popular beliefs, Sony DADC’s alliance with Saregama brings into focus the expected growth in the physical content market in India. This Strategic alliance brings together under one roof iconic Indian content from Saregama and current chartbusters from Sony Music alongside the best of International Music for Indian Music lovers. The venture will make Sony DADC the one stop solution for all home entertainment content on the physical platform. Saregama has invested significantly  in digital technology to deliver music through various digital channels (including CRBT, WAP, WEB and devices).  It will continue to expand its digital footprint and also focus on A&R,  its core competency.

Commenting on the association of Sony DADC with Saregama, Mr.Rajat Kakar, Business Head of ‘Home Entertainment Services by Sony DADC’ said, “The acquisition of the Saregama license is a big leap forward in terms of our presence in the physical market for both audio and video content as well as the beginning of a key strategic partnership. Saregama and its repertoire is a household name & with this alliance we get a foothold into every nook & corner of the country & will bring to the consumer the finest of Indian & international content both in audio & video”.

Expressing his views on this initiative, Mr. Surya Mantha, M.D. of Saregama India Ltd. said, “We believe physical business is here to stay and accordingly attach  a  lot of strategic importance to ensure a prominent presence.  With the fast evolving  ecosystem in the physical business, Sony DADC is  emerging as a  powerhouse and it made perfect sense for us to strategically align ourselves with them.  Together we aim to scale newer heights in performance across all measurable parameters thus ensuring  unparalleled  experience for our audiences in India and across the globe.”

Sony DADC is presently the proud licensee of some of the biggest Hollywood Studios and Music giants. As a part of the truly Global Sony Corporation, Home Entertainment Services by Sony DADC hopes to represent the best of content & offer futuristic products, formats, services with the highest standards of quality and consumer choice.