Realm Media gets Sailesh Kumar Naidu as VP - OOH Business

Announcing the appointment, Yuvraj Agarwal, Founder and CEO, Realm Media Solutions, said, "We felt the need for someone to look specifically into developing the OOH business as Realm now wants to venture into other media, more specifically digital media, in the next two months. Also, we have had a long and wonderful association with Sailesh during his previous stints at TDI and Laqshya. We look forward to extending this relationship to a new level with this association."

On the appointment, Naidu says, "It is a marvellous opportunity to team up with Satish and Yuvraj, who have been phenomenal during our association at OMI. It only goes on to strengthen my vision to make it big on the outdoor canvas. We have an ambitious year ahead and I am confident that we will drive the growth trajectory. It is a challenging position - both in terms of professional entrepreneurship as well as creating a niche for Realm Media."

Agarwal adds, "These are exciting times at Realm. It was wonderful to witness all our plans materialise over the past year. We received a lot of encouragement from the clients and vendors alike. It is wonderful to see that there are still people who value transparency, hard work, innovation and accountability."

He shares that within six months of the company officially commencing its operations (in June 2010); it has clocked a turnover in excess of US$5 million.

Naidu bring with him over two decades of experience. Prior to TDI International, Naidu was vice-president, Laqshya Hyderabad Airport Media. He has also worked with Outdoor Media Integrated (OMI), the OOH arm of Laqshya Media Group. His career has spanned various sectors including the office automation industry, airport advertising, banking and OOH. He has worked on major accounts and at OMI, was instrumental in pitching for and winning accounts such as LG Electronics, Tata DOCOMO, Maruti Suzuki, Carlsberg, Bausch & Lomb and DRS Logistics.

For the record, Realm Media is backed by a set of experienced people who, between them, account for more than 60 years of extensive experience in the media sector in India and Southeast Asia. Around its launch last year, the company managed to attract an angel funding to the tune of US$3 million, approximately. Some of its current clients include JSW Group, Max Bupa Health Insurance, HDFC Bank, DHFL, Platinum Guild International, Lee Cooper and Finolex Cables.