RAMKY Group joins hand with 92.7 BIG FM!

92.7 BIG FM, the country's largest FM radio network was the first radio station in the country to launch the environment friendly BIG Green Ganesha Campaign & is currently in its fourth year. For the second time Hyderabad based RAMKY Group will join hands with the channel to reinforce the importance of celebrating the festival in an environmental friendly fashion.

This unique campaign has been an overwhelming success over the last 3 years spreading awareness on simple environment friendly initiatives one can undertake during this festival. Now in its 4th year, the BIG Green Ganesha campaign has gained tremendous popularity among the masses and has become a synonym with "environment friendly celebrations'.

Ramky Enviro Engineers Ltd, (REEL) is India's largest and Asia's leading Waste Management, Recycling and Environment Engineering company, that works to protect and conserve the environment by disposing waste in an eco friendly and scientific manner. The Ramky Big Green Ganesha is 92.7 BIG FM's endeavor for creating awareness during the Ganesh Chaturthi festival which has an immediate and spontaneous connect with the people in Mumbai and the rest of India. This was the main reason for RAMKY Group to get on the same platform with 92.7 BIG FM once more.

The Ganesh Chaturthi festival has an immediate and spontaneous connect with the people in Mumbai. The unique and innovative ground level promotions which will involve celebrities, school children, NGOs and physically challenged children who will be actively involved in activities such as newspaper collection from housing colonies, bus and train ticket collection from passengers and collection of bills from shoppers in malls and markets. Finally all this paper will be used to make the BIG Green Ganesha.

The campaign engages lakhs of Ganesha devotees & thereby giving marketers and advertisers a great opportunity to showcase their brands on a platform as huge as the BIG Green Ganesha Campaign. This initiative will be conducted across 13 markets where Ganesha festival is celebrated, namely, Mumbai, Surat, Baroda, Rajkot, Indore, Bhopal, Gwalior, Sholapur, Goa, Bangalore, Hyderabad, Vizag and Chennai.

Commenting on this campaign Soumen Ghosh Choudhary, Business Head, 92.7 BIG FM says, "We at 92. 7 BIG FM are very proud to be associating with RAMKY Group once again to reinforce the message of being sensitive to our environment during the course of this auspicious festival. Our objective is to reach out to as many people as we can to spread this very relevant message. With each passing year we have seen this initiative gaining momentum and are very happy that people are also very enthusiastic about this campaign."

Speaking about the endeavor, M. Goutham Reddy, MD, Ramky Group and Raman Nanda, MD, Ramky Enviro Engineers Ltd said, "Last year, the Ramky Big Green Ganesha made a huge impact on the people with the Ganesha's made from paper and the message of using eco-friendly Ganeshas was appreciated by everyone. This year also we urge everyone to shift to eco-friendly idols and make a difference to the environment."