Raj Nayak closes NDTV Media window, opens AIDEM's doors

"I love my life. It's full of surpises...it is full of suspense & adventure. Nothing is predictable, yet i find it tremendously beautiful :))" (8:55 AM Feb 10th via web)

If these and more tweetings are an alibi to the recent happenings in his professional life, ace media guru and corporate honcho Raj Nayak seems to have his "unpredictable, adventurous' priorities well in place for sometime now.

In his latest avatar, Raj emerged as the head of a separate media company ” AIDEM Ventures Pvt Ltd. The news about his parting ways with NDTV Ltd, breaking a seven-year-long association with the company as the head of the advertising sales and marketing services arm, NDTV Media, may not have come as a complete shock for his followers. However, in parting ways, there's been no love lost between Nayak and NDTV Ltd, who will continue to share biz but with some changes in the financial realms beneficial to both parties.

AIDEM Ventures ” Nayak's nouveau-né organization which is owned wholly by him and his team, will continue to serve NDTV but under renegotiated terms, an NDTV statement said. Though AIDEM will continue to work on a commission basis with NDTV, the fee structure has been changed post negotiations, Nayak told media. AIDEM promises to grow in the years and become a major media player in India and overseas.

The new arrangement will save substantially on costs and having renegotiated the terms of engagement will have greater control of its sales operations, NDTV said in a statement. At the same time, NDTV will ensure continuity in its revenue stream while working closely with Nayak's new organisation, it added.

"The brand equity of NDTV is unparalled," said Nayak, who expressed his happiness at being able to continue business with NDTV. Nayak, who is known to have been disturbed by other channels casting doubts over the neutrality of NDTV, hopes that with the new set up such doubts will be cleared and enjoy an exponential growth in its list of clientele.

Expressing confidence on Nayak and his team to make NDTV reach higher levels of excellence, Prannoy Roy was all praise for the highly talented and committed team and their new win-win relationship. And to end in Nayak's own tweetsay: Trust is the key to all relationships and "Doubt" is the lock to all thoughts. (11:10 AM Jan 22nd via web).

Raj Nayak, whose resume might run into pages while handling some of the biggest media brands in India like NDTV Media, ESPN STAR Sports, STAR TV Network and many more, is not just another corporate honcho from the block ” he is a people's man ” someone who knows how to connect the diversified world of individuals in one platform. Adgully wishes this go-getter the best in his latest venture.