R K SWAMY BBDO creates new Moods Condoms TVC for International markets

V. V. Vijaygopal, President (South), R K SWAMY BBDO, said, "The challenge was to base the communication on a universal insight that would work across geographies. We wanted to do a condom ad that would look like anything but a condom ad; something that would bring a smile and at the same time ensure strong branding. So we ignored the conventions of explicit content in condom advertising and used humour instead."

R K SWAMY BBDO is part of R K SWAMY HANSA, a leading Marketing Communications and Services Group, serving over 150 companies in India and the USA. With 1200+ professionals, the Group offers Creative and Media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.