R-CTM to measure the trends in Radio!

Creative Thinks Media, is all set to create Benchmark and set standards for Advertising World by talking numbers for the most underutilized medium in the nation- RADIO.

Content differentiation and lack of a proper measurement system have been key areas of concern for the radio industry for a long time now. Industry experts, on the other hand, maintain that there is a lot more to radio than what appears on the surface.

FM Radio in India is just 10years old and Creative Thinks Media takes time out to understand, explore, analyze and comprehend myths and assumptions built around this medium. Its their passion that for this digital medium that has paved the way for them to undertake an authentic study for Radio as a Medium in the City, namely R-CTM  (RADIO CHANNEL’S TREND MEASURE).

  It is Creative Thinks Media’s sole purpose to bridge the gap between high end service commitments, advertise based on data analytics and provision of world class creative ideas at no exorbitant costs. A purpose so strong that made sure new mediums like FM Radio get there worthy share in between the traditionally strong mediums of Television and Newspaper.

Exclusively they are conducting a humongous and extensive survey, R-CTM, for their authentic understanding by studying a sample size of around 15000 and that too within Delhi/ NCR itself, meticulously planned and conducted over a period of an year starting March, 2013. This primary information is churned and collected by their own team at their own expense with a target to break the notion that industry has now for the medium.

There are some breathtaking revelations that are already coming into place which would be revealed once the survey has been shaped up completely.
On an average, radio owns 2-4 per cent share in a brand’s marketing pie. While a number of reasons have been attributed to this low percentage, critics cite lack of proper marketing and understanding of the potent of the medium as one of the main reasons.

As the masses and classes, both are continuously associated with this medium consciously or unconsciously, this survey undoubtedly would make awareness for this medium go a notch higher and so the credibility.

CTMPL is a leader in the FM RADIO SPACE and has a very strong presence in PRINT AND TELEVISION ADVERTISING AS WELL.