PUSH Integrated Comm wins AVT Premium

AVT Consumer products have awarded Push Integrated Communications their flagship CTC Dust brand, AVT Premium. AVT Premium is the market leader in the better economy segment of CTC Dust tea in states like Kerala, Tamil Nadu, Andhra Pradesh, Karnataka and Orissa. Push Integrated Communications was brought on board with a view to launch a format extension of the brand accompanied by a design upgrade. AVT Premium being a market leader for decades had a real challenge to upgrade the brand design. The company has been trying to look for an agency that could rework the brand design and PUSH fitted the criteria in all aspects.  The communication budget for the brand approximately 6 to 8 crores however, the budgets are yet to be framed for the current year factoring in new market launches and other key tactical initiatives.

 

Speaking about the new win VA Shrikumar, MD & CEO PUSH Integrated Communications said“ We are extremely elated to be working on AVT’s flag ship brand AVT Premium and we are committed to bringing in a new dimension to the brand, both strategically and in design”.

 

Ravi Sanker, CEO of AVT Consumer Products Division is of the view that  “AVT Premium as a brand is moving into its next level of competency, both in product delivery and market presence. PUSH Integrated is the ideal partner for this journey as they have the right mix of competencies, infrastructural capabilities and most importantly, the right talent, both on strategic platforms as well as excellence in creativity. Our association is a perfect match”