Philips India gets Alia Bhatt to launch new range of depilation Sol.

Philips India, the leading lifestyle brand for male and female grooming gadgets today introduced a new campaign for its Beauty business #BeReadyEveryday, with its brand ambassador Alia Bhatt— one of the most stylish and promising young starlets in the country. Philips Beauty business offers a wide range of hair styling tools and Hair removal devices. The latest campaign #BeReadyEveryday introduces a new range of epilators – Philips Satinelle range in the market. The Satinelle epilator range, launched with Alia, is an answer to all hair removal concerns of women today! Whether it’s the short hair which wax can’t remove or the lack of time when hair removal is required or hygiene concerns, Philips Satinelle Epilators can address it all.

Philips Satinelle range offers 3 epilators which are designed to offer complete hair removal, ensuring the body hair growth does not hold back the free spirited souls of today. Easy to use on a regular basis, these epilators remove hair as short as 0.5 mm the instant they show up, leaving the skin feather smooth right in the comfort of your own home! These epilators, with their wide epilation heads and high tweezer motions per second, result in quick and easy hair removal. Every Philips product is 

designed to be a meaningful innovation for consumers; the Philips Satinelle Advanced range comes with a unique skin stretcher attachment which tightens the skin making epilation gentler and a sensitive area cap for use on delicate skin. These gadgets are ergonomic, compact and hygienic. The range offers epilators priced between INR 2495 to INR 5995 and is available across traditional and modern retail outlets as well as on leading e-retail platforms.

Following this announcement, Philips India will also run an extensive 360 degree marketing campaign with Alia Bhatt to introduce this depilation range. The campaign will start with an interesting TVC featuring Alia that is scheduled to go on air today.

Talking about Philips Beauty business, Mr. ADA Ratnam, Head, Personal Health India said, “The brand's beauty line is all about fulfilling the needs of the modern woman by making products that suit her personality and help her express her individuality. We believe in fulfilling the aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves to look her best every day.”

Talking about her association with Philips and the new Philips Satinelle range, Alia Bhatt, Bollywood actor and Philips India’s ‘Beauty’ category brand ambassador, said, "Today, women believe in living their life to the fullest and nothing holds them back, forget body hair. Women deserve to look and feel great every day. So with this, they can have smooth skin every day and are ready to #GoWowNow. I am very careful about what I use on my skin and avoid anything which might be harmful. When it comes to epilation, I look for the best and this product comes with a unique skin stretcher attachment which tightens the skin, making the process gentler. It even has a specific attachment for when it's used on sensitive skin and makes it possible for women to experiment with their looks. I'm very happy to be associated with a brand that believes in the same style fundamentals as I do.”

Commenting on the introduction of Alia Bhatt as the brand ambassador, Anurita Chopra, Director Marketing, Personal Care, Philips India, said, “Philips Satinelle Epilators are perfect for modern women who are crunched for time, yet want to look their best and be prepared for any occasion that arrives! They like to feel confident everyday and make their own luck! Alia is the perfect epitome of the young, stylish women, making it big on her own and keeping her best foot forward at all times. Who better than her to launch this fantastic gadget range!”

Marketing
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