Percept's 'Bollywood Live' debuts in Pune
Bollywood Live is India's first LIVE Bollywood Dance Music experience which will showcase thebest of Bollywood music in a live format with India's biggest performers providing audiences with anunforgettable mesmerizing experience. Prominent Bollywood DJ's including DJ Suketu, DJ Akhtar,DJ Hiren and DJ Lil'B will come together on one stage to entertain the crowd with their latestcompositions and remixes of popular Bollywood tracks.
The launch show of "Bollywood Live' at Pune will set the city abuzz with excitement all thanks to thenew age technology lasers, pyrotechnics, SFX, LED and graphics that will be employed to create asurreal effect for visitors. Sensational Dance Acts by other artists will add magic to the performances on stage. The elevated VIP Lounge will offer a vantage view of the main stage while the large Dancefloor will allow over 3,000 fans to groove to the electrifying non-stop music.
To jazz up this high voltage Dance Music experience, "Bollywood Live' will also offer "BollywoodBazaar', an exclusive showground displaying Bollywood merchandise, Bollywood sets, a Bollywoodgaming zone and a whole host of interactive fun activities. The photo-op area will allow fans to dress up in unique Bollywood costumes and pose against familiar Bollywood backdrops and props tocapture memorable images of their Bollywood encounter.
Visitors will also get to relish a unique Bollywood themed food zone called "Bollywood Tadka'. This exclusive F&B zone will wow visitors with its diverse selection of innovative cuisines named afterfamous Bollywood movies and celebrities. Some of the innovative and lip-smacking fare on displaywill include "Bol Bachchan Bombay Pav Bhaji', "Rangeela Gola', "Dabbang Kebabs and Rolls',"Chinchpokli to China', "Dilwale Chaat Centre' and "Ramgarh ke Chhole'.
The first ever "Bollywood Live' show is presented by "Chevrolet', in association with "Gitanjali Group'and is co-sponsored by "Bacardi'. Radio Mirchi is the official "Radio Partner', Captions is the"Outdoor Partner', Café Coffee Day and ARK Gallery are the "Retail Partner', Cinecurry is the"Online Partner' and bookmyshow.com is the "Ticketing Partner' for "Bollywood Live'. SymbiosisInstitute of Mass Communication (SIMC) and International School of Business & Media (ISBM)are the Supporting Partners.
Commenting on this new IP from the Percept Group, Shailendra Singh, Joint ManagingDirector, Percept Limited said, "Bollywood accounts for over 40% of the total revenues of the overallIndian film industry. Bollywood is what the Indian masses turn to for entertainment, but currently thereexists no organized format or means to consume this experience. Percept is all set to revolutionizethis scenario and take the Bollywood experience to another level with consumers with the launch ofBollywood Live."
He added, "The best of Bollywood music and dance will converge together to offer thousands ofBollywood fans not just a musical extravaganza but a dazzling and terrific experience unlike any other. The range of Entertainment zones, Bollywood signature cuisines and beverages, and a host ofother experiential offerings in the "Bollywood Bazaar' & "Bollywood Tadka' zones will offer visitors anentire 360-degree Bollywood experience and enable them to take back home a slice of Bollywood."
"Bollywood Live' will travel to multiple cities and towns across India and the globe in the coming yearwith an objective to reach out to millions of Bollywood enthusiasts across the world.
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