National Engineering Industries unveils a new brand identity & announces phased investment of INR 500 cr
The new logo reflects the company's transformation and strength of the robust systems developed over years and commitment to four dimensions of flexibility for customers - design, delivery, development and dialogue besides cost and quality. According to Rohit Saboo, President and CEO, NEI, "In keeping with the fast paced transition in the business scenario for customer over the recent years, we offer diverse and energy efficient world class products with highly flexible approach. Improving the operational efficiencies of our customer's business with innovative and technologically advanced products at competitive pricing is our core proposition, and is reflected in the transformed brand identity."
Speaking about the growth plans,Saboo added, "As part of the aggressive growth plans, we are considering acquisitions besides organic growth with new and innovative product introductions at higher frequency. R&D continues to be a key focus area and we intend to increase spend to 1% of the turnover."
Increased R&D spends will be utilized for regular technology upgradation and setting up new research labs for encouraging innovation in product development. The key focus areas include Application Engineering, Product Testing, Product Engineering, Advanced Product Technology, Advanced Manufacturing Technology, Advanced Material Technology, Modeling & Simulation & Tribology.
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