Nat Geo partners with Indian Army for "Mission Army ' Desh ke Rakshak'

National Geographic Channel is all set to drive the youth of the country to pursue a once in a lifetime opportunity and live the life of an Indian Army soldier. After the mega success of Mission Udaan, Mission Everest and Mission Navy, Nat Geo now collaborates with Indian Army for its next mega Mission Property ' "Idea presents Nat Geo Mission Army". Through this series, Nat Geo will take five shortlisted citizens, through an exclusive journey, which will be tough and adventurous, only one among the five will win the grand prize of being a part of an Indian Army Mission abroad, a feat never accomplished by any other TV channel in the country.

General Vijay Kumar Singh PVSM, AVSM, YSM, ADC, Chief of the Army Staff launched "Idea presents Nat Geo Mission Army' during a grand event held at India Gate today. The event was graced by the top brass of the Indian Army. The ambience was provided by the spectacular display of the Army band, military equipment and horse cavalry, thus, capturing the true spirit of the Indian Army.

Through a unique docu-reality format, Nat Geo will take its viewers inside the Indian Army, on a passage of honour and pride, giving them an opportunity to experience the life of soldiers who epitomize "Courage under Fire'. Mission Army will take you close to the Indian Army, to pay a tribute to our Indian Jawan. In the series; five Indian citizens from different walks of life will get chance of a life time to experience the life of the soldier.

"We are very happy and proud to partner with National Geographic Channel for Mission Army, as we feel that the values and authenticity the channel brings, will enhance and bring forward the true spirit and grit of the Indian Army. Through this association, with National Geographic Channel, we want to create a platform, which will capture the life inside one of the largest and most prestigious organizations in the country. Through the series, we want to give the nation an insight into the challenges and hardships our officers and jawans undertake, to ensure that their fellow countrymen can live in peace and harmony. Be it in the peace time or at war, we want to tell the nation that the Indian Army is always there for you- always and every time. The series and the channel is the right platform for us to showcase our culture, ethos, equipment and the terrain we operate in. I am sure it will be an eye-opener for many, when they will get an invaluable access into our lives. We are looking forward to giving our countrymen, especially the youth, a window into the adventurous and honourable life of the Indian Army" said General Vijay Kumar Singh, PVSM, AVSM, YSM, ADC, Chief of Army Staff.

Speaking about the mega series, Keertan Adyanthaya, Managing Director ' National Geographic Network & Fox International Channels said, "Nat Geo has been associated with the Indian Defence Forces, since 2003 and through our Mission properties, we have not only given the Indian youth, a once in a lifetime opportunity to be a part of the Armed Forces, but have taken our viewers into territories, where no civilian has got access. With this unique property "Idea presents Nat Geo Mission Army'- for the very first time, in the history of Indian television, Nat Geo will take its viewers inside the second largest army in the world. We are proud and honored to be associated with the Indian Army".